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Experiential design for the art and tech collaboration by Childish Gambino and Pixel 3 at Coachella 2019. Brighter in the Dark is a temple of sight and sound, an art installation and a brand activation. A single pyramid cut in two creates two unique spaces made of shiny and matte black materials, referencing the material of the Google Pixel phone.

Agency: Google E&E
Creative Direction: Alex Czetwertynski, Freeka Tet
Production Design: VTProDesign
Fabrication: Object Construction

Project type

Brand Activation

Date

April 2019

Location

Coachella Valley

Google Pixel Pyramids X Coachella

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